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The magazine, considered the first custom publication, is still in circulation, reaching 1.5 million readers in 40 countries in 12 different languages. 5 Michelin developed the Michelin Guide in 1900, offering drivers information on auto maintenance, accommodations, and other travel tips. 35,000 copies were distributed for free in this first edition. 6 jello salesmen went door-to-door, distributing their cookbook for free in 1904. Oppedahl led a round table for journalists at the American Society for Newspaper Editors. In 1891, August Oetker sold small packages of his backing baking powder

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